How to turn UPS into your competitive sales advantage

How to turn UPS into your competitive sales advantage

16 November 2022

As power supplies worldwide become more unstable due to the energy crisis – and with renewable solutions not yet providing the consistency that businesses require – uninterruptible power supplies (UPSs) are fast becoming an essential for customers.

 

While the hype is that everything now resides in the cloud, the reality is that most businesses rely on data centres in one form or another. And to keep mission-critical apps and business systems running when power supplies fail, UPS is a must.

 

There are two key roles that UPS fulfils to ensure network power protection. First, it provides an instantaneous, break-free power supply in the event that mains power fails for whatever reason. Second, it protects equipment from surges and drops of voltage, as well as power shifts.

 

For your customers, investing in UPS means investing in business continuity. So whether they operate in an industrial setting or commercial premises – catering to a few customers or many thousands – they know power supply issues won’t be an issue for them. Operations go on as normal. Staff continue to be productive. And customers don’t notice a thing.

 

The APC advantage

As the industry leader in integrated physical infrastructure and software, Schneider Electric through its APC branded offers provides reliable and innovative solutions that help keep the power on, and the data flowing. And APC Smart-UPS are the ultimate network protectors – trusted by millions of IT professionals around the globe.

 

When it comes to protecting equipment and critical data, APC is the intelligent choice. Covering all network devices – from servers and point-of-sale systems, to routers and switches – Smart-UPS gives your customers confidence that their businesses will easily navigate any outage.

 

The APC Smart-UPS portfolio covers:

  • Standard models, which are ideal for business servers, storage and network devices
  • Entry-level for cost-effective protection for small and medium-sized businesses
  • Extended run models that can power critical servers, security and communication systems through outages that last hours.

 

Maximising your UPS opportunity and growing your revenue: 2 simple steps

Ingram Micro works in partnership with APC to make it easier than ever for you to offer the UPS solutions your customers need, in the way that they need them.

 

We offer flexible finance. Our finance solutions provide your customers with a financial model that suits their requirements today: relevant, adaptable, cost-efficient. And because the value-add of the Ingram Micro Finance proposition is so clear, it will secure your APC Smart-UPS sale that much faster.

 

We can help you deliver all the benefits of UPS-as-a-service. Customers are increasingly moving to as-a-service models because they provide flexibility and cost-efficiency. It’s no different for UPS. Hardware and services combined in a single solution to make delivering UPS hassle-free for you and simple for your customers.

 

Ultimately, with APC and Ingram Micro, you can deliver the best solutions to your customers and get the most return from every UPS sales opportunity.

 

Want to learn more about how we can help make UPS work for your business and your customers? Read our e-book today.