We are in the age of data-driven decision-making - using facts, metrics and data to make strategic business decisions that align with company goals. There is definitely a correlation between data maturity and business success and that’s why it’s no longer just large enterprises that are prioritising data modernisation in their digital transformation journey. SMBs also recognise that data holds the key to innovation and competitive advantage, especially in tricky economic conditions. This is good news for resellers as it’s a market that’s actively looking for solutions to data challenges.
Data is more diverse and more valuable than ever
Many organisations are finding it hard to leverage the data that’s available to them. And there are a number of reasons for this. The biggest being how data has changed. Once upon a time, data came from a smaller number of sources and was highly structured. Now organisations are dealing with exponential data growth, but that’s only one part of the issue. Data now streams in from multiple sources such as mobile phones, social media, IoT devices, apps, cameras, point of sale systems. On top of a massive increase in structured data, organisations have a deluge of unstructured data photos, audio, video and more. There are valuable insights locked up in that data. It could reveal ways to personalise the customer experience, open up new revenue opportunities or streamline operations. But the challenge is making that data accessible and relevant to all the teams within the organisation that need it.
General-purpose infrastructure doesn’t work for today’s demands
If organisations want to use data to its full potential, they can’t afford to limp along with a patchwork of systems and tools. Scalability issues, operational complexity and higher TCO are all challenges for generalised data storage solutions. Siloed data limits innovation and data-driven initiatives. Lack of centralised monitoring and management makes traditional infrastructure difficult and expensive to maintain. General-purpose infrastructure also creates multiple vulnerabilities and increases security risks. Overhauling data storage is essential as it underpins the bigger digital transformation journey.
HPE Alletra for the data-driven business
With the demands of data-intensive workloads growing and evolving, a modern data storage needs to:
● Process large amounts of data efficiently
● Provide security to protect data
● Manage and share data efficiently so existing and new applications can do their job
The HPE Alletra 4000 family of data storage servers achieve all this and more effortlessly. It delivers a cloud-native, server-based data infrastructure that stores, protects and analyses data - exactly what’s required for accelerating data-driven initiatives to success. There are different options within the family to match the use cases of any business.
The HPE Alletra 4110 data storage server is specifically designed for the most performance-demanding, data storage-centric workloads - from data stores for machine learning (ML) and analytics to distributed NoSQL databases, performance-sensitive Software-Defined Storage and data-heavy hyperconverged infrastructure.
The HPE Alletra 4120 data storage server is specifically designed to run the broadest range of data storage-centric workloads - from deep archives and data protection to active analytics data lakes, file and object Software-Defined Storage, and so much more.
Cloud-like economy and flexibility
The Alletra 4000 family has multilayered, end-to-end security, with zero trust posture at its core to protect against cyber threats. It also offers an intuitive cloud operating experience to transform operations with HPE GreenLake for Compute Ops Management as standard - freeing up the IT team with simplified deployment, lifecycle management and monitoring and support. Organisations also have the option to procure HPE Alletra via HPE GreenLake with no upfront capital outlay and the ongoing flexibility of cloud-like consumption.
For resellers looking to capitalise on the market for data storage solutions, HPE Alletra has a wealth of selling points and Ingram Micro can give you the support to capitalise on every opportunity. Get in touch to find out more with Business Manager, Jack Savage: jack.savage@ingrammicro.com