Ingram Micro Distributes Badgey in EMEA Region

Ingram Micro Distributes Badgey in EMEA Region

31 May 2018

May 2018  – Ingram Micro Inc. and Evolis, the world leader in plastic card personalisation systems, today announce a new distribution agreement. Ingram Micro now distributes Badgey card printers to its broad reseller network in Europe, Middle East and Africa. Badgey is an all-in-one solution allowing the end-user to create and print personalised platic cards within a few minutes.  


These turnkey solutions are ideal the majority of Ingram Micro resellers, including core customers ranging from local authorities, schools, associations and retailers to SMEs.


"This agreement enriches and complements our offering with a very attractive card printer range, both in terms of design and price and, also brings new opportunities to over 100,000 Ingram customers across the region,” declared Mark Cheetham, director DC/POS EMEA at Ingram Micro Europe. “Ingram Micro’s leading position in the IT distribution market is built on offering our resellers the products and support that they are looking for.”


The plastic card printer Badgy is the entry level product of the France-based group Evolis. In 2017, Badgy has registered a 20% growth in the IT distribution market in the EMEA region. The solution targets small companies, institutions and associations and is sold with card design software Badge Studio®, a card template library and a starter kit containing a color ribbon and blank PVC cards. The partnership program with Ingram Micro covers the two printer models Badgy100 and Badgy200.


"Our collaboration with Ingram Micro enables us to immediately provide more than 30 countries now have access to our turnkey card solution thanks to a single marketing, logistic and financial interface. It will give us a huge growth opportunity in countries where Badgy has not been established," explains Olivier Chevance, EMEA Sales Manager for the Badgy range at Evolis. “I am confident that our combined sales synergy will boost sales of the Badgy business within the Ingram Micro reseller network and will contribute to the ambitious Evolis 2020 development strategy."


For More Information Contact:                                                       
Alexander Brown
Senior Manager Marketing EMEA